Some turn off from traditional advertising hype and rely more on the recommendations or comments of
the general public. Otherwise the efforts on your customer's Blogs, Twitter and Facebook profiles lag
behind. With a combination of the two elements you have a better chance of helping
your customers go viral. The advent of Social Media Marketing has radically changed the world
of PR. It made the national news and literally went round the planet. When there
is newsworthy items and promotions it is essential to roll out the messages together. Now
the PR agencies need to put considerable resources into online networking and social media. In
contrast, online press releases are instantaneous and can reach a wider audience through the social
media networks of Facebook, Twitter, Linkedin and Blogging, not to mention the sharing that occurs.Conclusion:
PR and Social Media Marketing are natural allies, not adversaries. However, while a press 925 silver release
is newsworthy, it isn't instant and can take time to reach the target audience. This
can present a big challenge to small PR firms that rely on using traditional media
to get their message across.Their bread and butter has been sending communications to the press
and using outside marketing services and advertising agencies to coordinate their efforts. All your promos
should be consistent. Although Internet savvy, they are still "green" in terms of corporate marketing.
People react differently to each media. Today, no one media is sufficient to promote a
brand and deliver its message. A corporate message spreads from user to user and presumably
resonates because it is coming from a trusted source, as opposed to the brand or
company itself."A Partnership of ResultsNow more than ever public relations is relying on Social Media
Marketing to communicate its message. Sometimes it's best to hire a SMM company tn or consultant
that can manage and oversee the whole SMM campaign.• Coordination: Coordinate your PR campaigns with
your SMM agency. One message, one voice.• Maximize Effectiveness: Look at SMM as an essential
part of your PR program. Traditionally, Public Relations is used to build rapport with customers
and the general public using media to promote their brand message through broadcast, radio, print
and online engines.In contrast, Wikipedia denotes: "Social media marketing programs usually center on efforts to
create content that attracts attention and encourages readers to share it with their social networks.
One case in point is our client BodyRock Sport, whose fashion sports bra went viral
with a strong coordinated effort from PR and SMM. I have seen plenty of cases
where PR agencies send out media without informing their social media agency. Used in concert,
PR and SMM is a powerful one-two marketing punch.About the Author: Bob Speyer is an
online marketer, social media strategist and works for the Web Success Team. The added exposure
helped put the client "on the map."• The New "Press Release": Traditional PR would send
out a press release. PR agencies are finding that they are the ones having to
pull in the extra manpower and resources to complete their tasks online as well as
offline.Here are a few suggestions on how to maximize the effectiveness of your PR and
Social Media efforts:• Outsource: Social Media Marketing is a specialized skill set that requires experience,
expertise and extensive knowledge of the new media. In the end of the day it
is what is best for the client. If you don't have a qualified staff, don't
attempt to take on the task of managing your whole Social Media program with an
intern. You can follow him @websuccess or join the Web Success Team Facebook Page..
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